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About Us

About Us

Great hair comes from knowledge, experience and great products!

Dominic has been a master barber for 30 plus years with exceptional experience where he trained in southern Italy. His sentiment is to share his expertise with the world! “When you look good, you feel good”. Our focus has always been on creating the highest quality luxury grooming products that are all natural. With his wife by his side handling all marketing, advertising and always supporting his dreams.

He knows what men’s needs are and never fails to deliver that perfect cut, leaving them satisfied and constantly coming back! He has a sense of embracing each client’s individuality and has a raw power of creativity. It’s been his life’s mission and now wants to share his very own products to compliment his cuts.
Our Hand crafted products are made with all natural ingredients to give you the best product and feel. That’s why we’re committed to creating products that do not contain sulfates or parabens. We have never tested on animals and all of our products have been PETA-Certified.



I can't imagine my daily routine without these styling products. They provide the perfect balance of hold and flexibility, and my hair stays in place all day. Plus, they smell amazing!

Sarah W., Chicago, IL

As a hairstylist, I'm very picky about the products I use on my clients. These hair styling products have become my go-to for creating stunning looks. They're versatile, easy to work with, and deliver professional results every time.

Michael R., Los Angeles, CA

I've struggled with frizzy hair for years, but these products have been a game-changer. The hair serum is a lifesaver—it tames my frizz, adds a beautiful shine, and protects my hair from heat damage.

Emily S., New York, NY

Unleash Your Creativity

Our hair styling products are designed to empower you to express your unique style and creativity. Whether you prefer sleek and polished looks or wild and textured hairstyles, our products have got you covered.